CS 492/CS 692 S16 Role-Playing Exercise 4

Personalized Advertising on the Web

Team A

A group of online businessmen who feel that is important to mine information about potential customers from their browsing behaviour online, delivering customized advertisements to these customers, as part of their business partnerships with other organizations, leading to a win-win situation for the businesses and the customers, both.

Team B

A group of concerned consumers who feel that having their online behaviour profiled by organizations without their consent violates basic tenets of privacy principles. They feel that all consumers should be able to clearly opt out of any tracking of personalized information and subsequent customization of websites.